The Power of Naming Your (Online Giving) Pains
Did you know that in medicine and psychology, naming your pain can help with pain management and emotional healing? Could this work for online giving...
Your online giving experience (how the process of giving a gift looks and feels to givers) can connect givers more deeply to their church. OR it can cause them to press pause on their gift.
There are at least 5 common features you definitely don’t want in your gift experience. But what are the must-haves you do want? What does it take to make an online giving experience feel rich and inviting? What leaves givers feeling connected to their church, and not like they’ve just paid a bill?
The #1 reason people don’t give is that they don’t know the impact of their gift.
Some giving platforms provide a drop-down menu listing two or more designations so givers can choose where their gift will be applied. That’s better than nothing. But it presumes that the giver already knows what each of these designations is.
On the other hand, a good giving experience leverages givers’ familiarity and preference for imagery, descriptions and choice, such as when they shop or make reservations online. It let them similarly explore and understand different ministries your church is involved in.
Saddleback Church’s giving page (created by Vision2) is a great example of a good giving experience that shows gift impact:
Giving software should operate invisibly, which means using an unbranded giving form that keeps givers on your website throughout the entire gift transaction. Most platforms take givers from the church’s website to a branded third-party website to complete their gift, thus breaking the fragile trust and security of the online giving experience.
Thank you emails should come from the church, not the giving software’s DO-NOT-REPLY address. They should be easily customized and personalized by the church, continuing the connected experience right down to the last word.
Most platforms provide multiple giving methods and recurring gifts, but a giving experience that engages givers lets them:
Vision2’s media-rich "Give Stories" and overall giving experience contribute to the average 23% digital gift lift our clients see.
Did you know that in medicine and psychology, naming your pain can help with pain management and emotional healing? Could this work for online giving...
Online giving can be convenient, but most churches don't realize the potential most solutions have for breaking trust with your givers.
Your online giving experience is, essentially, the way giving a gift makes your givers feel. It’s about the look, the ease (or lack thereof) of...