Churches are sometimes surprised to learn that simply pasting a “GIVE” button on their website with a giving form doesn’t mean people will automatically give, or give more.
Your giving experience starts the moment someone considers giving and follows on through the process of giving, the finalization of the gift and receiving your confirmation notice. Often, along the way, there are small irritants, called friction. If your giver faces enough of these, they may eventually abandon their gift. Studies show that 83% of charitable gifts started are not completed, so it’s important to follow online giving best practices to eliminate as many of these as possible.
Although your givers can enter the giving experience from anywhere — social media, a link in an email, your homepage — they all end up on your website’s giving page.
Research shows that the following features in a giving software have a significant impact on giving, so make sure you choose a vendor who understands the importance of these technical online giving best practices:
Of course, one of the most important online giving best practices is making sure people know about it!
Information about your online giving platform should be seen everywhere, including:
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