What is Donor Engagement?
In a church, at its most organic, donor engagement describes a relationship: Keeping your givers connected to the Body.
Managing church offerings and tithes used to mean simply collecting cash and checks in an offering plate, counting it manually, then depositing it at the bank. But today’s contributions management tools offer more ways to give and easier ways to keep track of gifts, gift types, and even where to apply gifts.
Online giving allows you to enable givers to give through a debit card, credit card, or ACH bank draft online or through their phone. There are at least 5 benefits of online giving to your giver and to the church.
All online giving solutions offer multiple giving options. Look for these important features that are not found in most solutions:
The processing behind online giving is complex. The only way it can be simple for the church is if the platform does all the work for you. This is more important and rarer than you may realize.
One of the benefits of online giving is the data that is stored in your system for each gift and each giver. This data holds a wealth of information that is valuable for:
Believe it or not, an online giving experience can actually drive givers away.
Even those who are comfortable with online financial transactions are wary of sites that don’t feel secure. They are impatient with slow, long or glitchy giving forms or double sign-on processes. The 5 Deadly Sins of Online Giving, as we call them, are:
These “Deadly Sins” are responsible for the dismal 83% rate of gift abandonment on charitable websites.
Learn how Vision2 addresses these issues with the most comprehensive giving and stewardship platform available to churches.
In a church, at its most organic, donor engagement describes a relationship: Keeping your givers connected to the Body.
Churches that haven’t waded into the world of online giving yet may still be wondering if it would be beneficial for their congregation. Let’s find...
Navigating options for giving online church solutions is not easy. There are so many available platforms!