Digital Church Attendees: Don't Neglect This Growing Group

While we hear dire reports of more and more church closings and "autopsies," (Source) digital church and other trends are on the rise.

Some churches are actually seeing organic growth (not just the return of pre-pandemic attendees) and even an increase in giving. What's their secret?

They're meeting people where they are.

Digital Preferences Are More Important Than Ever

Digital engagement, in general, continues to grow, so it's no surprise that it would play it role in the church.

Most churches adopted some form of livestreaming during the pandemic, and we now have three years of data on how this form of attendance is faring. It turns out that ~52% ​of Millennial and Gen X church members choose to attend online or a hybrid of online/in-person. (Source)

In terms of where churches are seeing attendance growth (or lack thereof), the results are interesting:

And online giving adoption continues to grow:

How Vision2 Can Help

Vision2 online giving help you support expectations and discipleship needs of digital-first attendees:

• Multiple channels for giving (including online, text2give, Give2 app)
• Engaging giving experiences (media-rich Give Stories that align with Millennials' expectation of giving where they can see the impact)
• Personalized communications (especially thank-you acknowledgments)
• Simple, fast giving (Vision2 online experiences are optimized against the top 5 causes of gift abandonment)

Related

• 5 Tips for Engaging Digital-First Attendees
• Top Church Growth Opportunity in 2023: Millennials (Yes, Millennials)

Reach out to us to learn more about Vision2.