Thanking Givers? Do This, Not That
We’ve written before about the importance of thanking givers well, but we’ve never had a show-and-tell of problematic thank-you’s until now.
How do you thank a donor? That’s a great question because, unfortunately, it’s not always done well.
To begin with, thanking volunteers and givers sometimes falls to someone with the least amount of knowledge of the value of the gift. Second, rarely is there any guidance as to what makes a good thank you. And finally, who has time to be creative with so many givers and volunteers to thank?
The first rule of thanking donors is that you can’t thank them enough. But sometimes, how you say it can make all the difference in the world.
Power words are words that influence. A Yale study identified the most influential words in the English language. It turns out the top two work very well in thank you messages:
It has become very important to givers these days to align their treasure with where their hearts are. Your givers have a lot of options for giving to a million causes. They want to make sure gifts to their church are impacting their community. They want to know how their tithes that are applied to the “general fund” are making a difference.
The solution is not to share your electric bill or staff salaries. The idea is to promote how their gift helped expand the kingdom with 9 baptisms last month. Or helped 7 underserved teenagers. Or raise $XX toward paying off a major expenditure so the church can be freed up to pour into the community.
If your givers have the option to earmark their funds for specific ministries, share the specific impact of the ministry they’re giving to.
Vision2 online giving software takes earmarking possibilities to a whole new level with visual ministry designations. Take a peek at one of our client’s Give Stories page, designed to inspire greater giving by showing impact.
When thanking your online givers, you have a unique opportunity built right into your giving software. You can customize your gift acknowledgment screen (that shows their gift has been accepted) and your automated thank you emails.
You may not be able to make each email unique to each giver. But you CAN divide your email list to tailor your messages to different gifts and giver types, such as first time giver or major gifts. Then more relevant and personal thank yous are automatically sent to the right givers.
Vision2, a comprehensive donor management platform for online giving, was designed to provide a simple and personal experience for givers. It includes:
Reach out to learn more about Vision2 and creating a better giving experience for your givers, back office staff and ministry leaders.
We’ve written before about the importance of thanking givers well, but we’ve never had a show-and-tell of problematic thank-you’s until now.
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