Thanking Givers? Do This, Not That
We’ve written before about the importance of thanking givers well, but we’ve never had a show-and-tell of problematic thank-you’s until now.
Churches that haven’t waded into the world of online giving yet may still be wondering if it would be beneficial for their congregation. Let’s find out:
Those who feel strongly that physically placing a gift in the offering plate when the church is gathered together is an important part of worship may not be interested in online giving. This is likely to be more of a concern with older members.
Some may feel that online giving robs young people of seeing the example of giving each week, or may fear that they appear not to be givers if they aren’t placing a gift in the plate.
Online gifts come with unavoidable transaction fees from a credit card processor. These fees are drawn from the gift, so churches don’t get the full amount the giver intended. Transaction fees are typically very small, but some online giving vendors may charge additional fees, which should be a cause for concern to both givers and churches.
Givers can be nervous about putting their private and sensitive information online. Online giving is generally very secure because of the rigorous standards required by the Payment Card Industry for all online transactions. However, most online giving platforms can still leave givers with a sense of insecurity. How? By directing givers from the church’s giving page to a third-party online giving vendor they don’t know or trust to complete their gift. They can feel alarmed or confused and many will abandon their gift.
Online giving allows gifts to be made at any time, day or night, whenever inspiration strikes. This is especially important in a day when many people no longer carry checks (especially younger generations) may not participate in the in-person offering.
No one says you must stop passing the offering plate or remove giving boxes in the back if you offer online giving to your church. It is simply an additional mode of giving for those who are interested, or who might not give any other way.
When people travel, are ill, or just don’t make it to the service, gifts can wane. Online giving can save the day when an unexpected event like inclement weather or a global pandemic make it impossible for the church to assemble and for giving to take place.
One of the most powerful ways online giving keeps the offering more consistent and grows giving is through recurring giving schedules. This is where an online giver can opt to set up their gift to recur automatically at the interval of their choice.
In addition to the possibility of increased giving to offset fees, if you choose a vendor that allows givers to pay the transaction fee, those who believe the convenience of online giving is worth a few extra dollars will gladly pay it.
Some nonprofit data indicates that when this option is available in a giving form, donors will cover the transaction fee 55-60% of the time. When this option is on by default, the number rises to 75-85%. (Source) Of course, it’s vital to further offset the expense of any remaining transaction fees by selecting online giving software with no monthly fees.
As stated earlier, online giving is secure. But to ensure your givers also feel secure, choose a platform that allows them to complete their gift on the church’s website.
Church fraud is a real thing. Remove temptation by opting for an online giving platform that automates everything and protects staff and funds from fraud with a detailed audit trail that prevents anyone from changing transactions.
While there’s nothing wrong with an in-person gift witnessed by others, the temptation to seek approval can be strong for some. Jesus addresses this in Matthew 6:4, where he advocates for giving in secret in order to ensure that our reward is from God, not from man. Online giving removes this temptation.
Vision2 offers the typical conveniences and advantages of online giving, but we've gone above and beyond with robustly secure integrations with your other systems, giving experience friction that leads to gift abandonment, and media-rich fund options that inspire greater generosity and participation.
We’ve written before about the importance of thanking givers well, but we’ve never had a show-and-tell of problematic thank-you’s until now.
This is the fourth in a series of 6 posts on growing generosity in the digital age by exploring the Giver Lifecycle. Start at the beginning: How to...
Baffled by all the options for online giving solutions or even whether the benefits of online giving for churches are worth it?