The Giver Lifecycle: New & Infrequent Givers
This is the third in a series of 6 posts on growing generosity in the digital age via the Giver Lifecycle. Start here: How to Nurture Generosity in...
This is the fifth in a series of 6 posts on growing generosity in the digital age. Start at the beginning: How to Nurture Generosity in the New Digital World.
In this series, we’ve been talking about the Giver Lifecycle and the most common classifications (giving frequencies) needed for nurturing givers. Classifying givers is the first step in connecting in a personal way with each giver at the same time.
Now it’s time to make it your own, with these three steps:
We’ve compiled a step-by-step guide to get you started. This blogpost will cover the first step, classifying your givers. You can read the second and third steps here.
Your church is unique and no organizational “system” works the same for different people or organizations. So, start by defining the categories your givers fall into.
You can use the four classifications we described here and here. Feel free to call these giver types whatever you want. You may even want to further break those groups down into giving methods (online or cash/check), because you might want to share online giving details only with cash and check givers.
Defining means determining the specific criteria a giver meets, such as:
All of these classifications are important because the better your messaging fits your recipients giving “profile,” the more they feel known and appreciated. For some highly specific groups, like holiday givers or ministry supporters, you may want to send targeted messaging about those particular interests.
However you go about it, just remember, it’s okay and even preferable to keep it very simple to begin with.
Now gather any historical data you have about your givers from your church management system and/or church giving platform. Begin with a simple spreadsheet containing the name and contact information for those who donated to your church over the past 12-18 months, how often they donated, what method they used to donate, and if they donated to any special causes.
Make sure for each giver you have the following information:
Classifying, or segmenting, your givers in this way is critical and will determine how effectively you nurture them. Give yourself plenty of time for this step.
When you’ve created these categories in your giving system, you’re ready for the final steps, which we’ll cover in our next blogpost: How to Send Custom Triggered Messages to Your Givers.
Download How to Nurture Generosity in the New Digital World to get access to an expanded version of this entire series in one printable PDF.
This is the third in a series of 6 posts on growing generosity in the digital age via the Giver Lifecycle. Start here: How to Nurture Generosity in...
This is the fourth in a series of 6 posts on growing generosity in the digital age by exploring the Giver Lifecycle. Start at the beginning: How to...
This is the final post in a series of 6 posts on growing generosity in the digital age. Start at the beginning: How to Nurture Generosity in the New...