It’s always interesting to look back at popular posts and trending topics and see what was on folks’ minds. Here’s what our web visitors gravitated toward last year:
No surprises there. It was a big thing on all our minds. Our most-visited blogpost of the year was about how churches could apply for Coronavirus Disaster Loan Assistance. Hopefully, many churches were able to secure federal assistance during the early days of the pandemic.
A Ministry-First Approach to Generosity
Amidst all the talk about using giving data to grow generosity, some church boards put on the brakes. We’ve all seen the misuse and monetization of our personal data in eCommerce, and no one wants that. But giving to a church is a surprisingly accurate indicator of changes in peoples’ lives and an opportunity to stay better connected. Our much-downloaded Ministry-First Approach to Generosity guide details the ethical use of giving history data (and more specifically, changes in patterns) to SERVE givers better, not to hound them to give more.
Nurturing Generosity in a New Digital World
This post was one of a series of 6 that demonstrate how churches can classify givers to personalize their messaging. Each post covers a different giver “type.”
This post covers the top 5 hidden barriers in most online giving platforms that cause the dismal 83% gift abandonment rate on charitable websites. It also includes the easy fixes. Download 5 Deadly Sins of Online Giving and if it gives you pause, take advantage of our free and easy 2-minute Giving Experience Assessment to see how your current platform compares.