Have you ever given a gift to your church through your online giving solution for the sole purpose of evaluating the givers' experience? You should. It could be your best gift this year.
The giving experience consists of at least 60+ factors that determine a giver’s willingness to complete their gift or return to give again. It’s not enough to just slap a ‘give’ button on your website and call it a day.
Don’t believe it? An astounding 83% of givers do not complete gifts they have started on charitable websites. 83%! Givers have the intention to give but the experience somehow squelches that generous impulse.
GUEST CHECKOUT: Solid and specific research is now available on the giving and checkout experience for churches. For example, we know that guest checkout options yield a 10-30% increase in giving and that 19% of people can’t remember their password but will give anyway if guest checkout is prominently available.
GIFT ABANDONMENT: We know that there’s a sweet spot for the number of fields effective giving forms have. 35% will abandon their gift if you ask for their birthday, 15% will drop off if you ask for their phone number, and 11% are done if you ask for their gender. These numbers add up!
These are just a few of the innocent-looking and easily repaired factors that impact giving … and that we’re prepared to help you fix.
You'll find the top 5 most common factors in our guide, The Deadly Sins of Online Giving: 5 Common Obstacles to Generosity (and the Easy Fixes).