By Gina Calvert

Can You Spot the Hidden Cries for Help in Your Church Giving Data?

Did you know that your church giving data can alert you to challenges and changes in your givers’ lives?

The church is a place of ministry and serving. But the larger a church grows, the harder it can be to keep eyes on the spiritual, emotional, familial and physical health of every member and family. That’s where giving data provides its most important value.

If you’ve been wondering how to better serve your congregation, maybe this is the next step you take.

Exploring the Clues Hidden in Your Church Giving Data

Many people hide their struggles in the shadows out of shame, hopelessness, or simply disconnection. But your giving data can contain and highlight their hidden cries for help.

Here’s why: Financial stability and generosity (or lack thereof) are highly personal reflections of other kinds of health. Crisis in a family or individual can cause or be caused by financial strain. That means lapsed giving after a period of stable giving can be a sign of job loss, marital and family issues/divorce, crippling debt or bankruptcy, discontent with the church, faith crisis, serious illness (and subsequent medical bills) … and more.

How Vision2 Helps You Help Them

Our giving software analytics can easily report on giving behavior such as lapsed givers. This is, in fact, one of the most important giving metrics churches should keep an eye on.

Our guide, A Ministry-First Approach to Generosity: 26 Tactics for Using Giving Data to Better Serve Your Members, explores possible signals givers are sending via their giving behavior, whether they are lapsed, first-time, consistent, sporadic or major givers.

NOTE: A ministry-first approach doesn’t use giving information to discuss their giving, but to tactfully reach out to see if all is well and, if not, discover how the church can help.

Download our guide or reach out to us here (or below) to explore more ways Vision2 can help your ministry.