Campaigns

Here's an unimaginable situation: A visitor is inspired to give a large amount online ... but it won’t go through. It’s too big! Your online giving platform asks her to give a much smaller gift. It asks her, essentially, to be less generous. Now imagine something different...

Your church may not achieve unlimited resources, but you can certainly have more funds by simply questioning the status quo. An average of 23%, in fact.

Insanity is letting your giving platform take givers away from your site and expecting that not to impact giving.

A church's website giving experience is a journey that visitors must navigate. If there's anything annoying (typically called "friction"), it's not a good experience for them. Do you know your website's friction points?

Many people today who want to be generous (and are) just won't put up with hassles in that process.

Stories and images help us connect with the message. Does your online giving use this reality to inspire generosity? (Ours does)

Whisking givers to a third-party to complete their gifts can be scary. It is a leading cause of gift abandonment. Does your platform do this?