Givers Lifecycle

Leaders are often neglected. By nature, they’re not squeaky wheels. But we all know that without encouragement and guidance, even leaders can tap out. So, how are you pouring into your GIVING LEADERS?

Understanding the differences in demographics can be useful, but could there be flaws in this pursuit, too? Could our messaging miss the mark when we pigeonhole people by their age?

The term donor engagement describes something that doesn’t just happen or that givers necessarily would do on their own. It's you asking your givers what matters most to them. Because where they feel included, appreciated, and engaged, they will invest their efforts and resources.

Donor stewardship is the process of building relationships with donors after they give a gift. It aids in stewarding givers to grow in the spiritual discipline of giving. But how do you do it?

Overnight, the pandemic made "digital church" a reality. But as many churchgoers haven't returned to assembling as expected, growing churches are reinforcing their digital connections. Here's how they're doing that.

New and infrequent givers must be nurtured if they are to become frequent or top givers. Learn how to do that.

Givers are like kids. Just as you treat each stage of childhood differently, your messages to each giving stage should differ, too.

Automated, triggered, and personalized messages to your givers...explained.

Classifying givers is the first step in connecting in a personal way with each giver at the same time. Learn what that looks like.

Your givers expect and embrace that their data will be used by brands they interact with to deliver personalized communications that enhance their experiences and deepen their engagement with the church they love. Personalization is the most effective way to use their giving data.