Giver Experience

Thoughts on connecting with first-time giver, by Vision2's Co-Founder and CTO, Carl Tierney.

Remember back when millennials were becoming adults and the main reason for implementing digital giving was that young people didn't keep their checkbooks with them like older generations? It's not just young people.

Ask ladders are dynamic groups of suggested donation amounts presented to givers in an online giving experience. They can play a role in increasing donation amounts.

When it comes to eCommerce, about 30% of customers abandon a site when they are forced to create an account (sometimes before they can even start shopping). It’s a good bet many of those customers feel the same way about giving online. But why do they feel this way? And why should you care?

Nonprofit fundraisers are in competition for your givers’ dollars. And they have discovered the secret to unlocking generosity: IMPACT.

Understanding the differences in demographics can be useful, but could there be flaws in this pursuit, too? Could our messaging miss the mark when we pigeonhole people by their age?

Giving is an act of worship. It should not be frustrating. It should not end in giving up on a gift due to multiple sign-ons, mandatory account creation, glitchy forms and a generally non-personal, non-engaging experience. And that's just a few of the ways a giving platform turns givers away.

Does your self-service giving portal serve not only givers, but also staff? Here's what that means.

By their very presence, third-party giving solutions can feel uncomfortable to your givers. But their practices can have an even worse effect. It begs the question: Should givers even see your third-party giving vendor? Here's one reason they should not.

Your online giving experience is, essentially, the way giving a gift makes your givers feel. It's about the look, the ease (or lack thereof) of completing the gift, how secure it feels, and how connected it makes them feel to their church. You could say it's the overall vibe. Studies show that as much as 83% of gifts are abandoned on charitable websites. Curious to know what traits do this?