This is part 2 of 10 in a series called INSANITY: 10 Crazy Things Churches Do That Hinder Online Giving. When it comes to online giving, we’ve identified 10 ways your expectations don’t line up with most online giving vendors’ practices and platforms.
You can download a copy of the entire series for free and we’ll notify you as new information is published.
The best gift-givers put a lot of thought into picking out or creating something truly unique that will deliver the best prize of all: The look of delight on the recipient’s face, which fuels our creativity for next time. It may be fashionable to give ‘useful’ gifts like money or gift cards, but deep down we want our gifts to be more meaningful and special than that.
Likewise, when it comes to online giving, insanity is showing potential givers a TEXT-ONLY LIST of generic donation options and expecting giving to increase.
Our culture is shaped by and saturated with images and choices in every online experience. Every online brand, including savvy nonprofits trying to change the world, is vying for your givers’ money in colorful and heartfelt ways. With tithing and charitable giving to churches down, maybe it’s time to leverage the visual nature of givers to tap into their desire to have an impact in the world.
Week after week, givers log in to give and see one, or perhaps a few uninspiring black and white options in your giving form, such as TITHE, GENERAL FUND, MISSION TRIPS. They may pick one and give (or they may not), but either way, they aren’t being drawn deeper into the impact your church is making in the kingdom. They’re not clicking to learn more or thinking about how much they’d like to get involved based on a few words in a drop-down menu. With every gift (or abandoned gift), you’ve missed a golden opportunity to connect with someone.
Today’s seekers want to know what your church is doing outside its four walls. You can easily and powerfully bring your ministries to life by choosing an online giving platform that follows the well-known adage, “A picture is worth a thousand words.”
With our visual ministry designations found right in the giving form, an exclusive feature found only in Vision2, guests and members can browse through pictorial selections that depict various ways you’re serving the community and world. They can click through to watch a video. They can quickly see how to get involved and support the ministries that are near and dear to their hearts.
In other words, they can get inspired to give.
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REMINDER: You can download a copy of this entire series for free. In the guide we show you how to easily fix each insane issue so you can dramatically improve your online giving returns.