What is Donor Engagement?
In a church, at its most organic, donor engagement describes a relationship: Keeping your givers connected to the Body.
1 min read
Gina Calvert : December 27, 2022
Launching a stewardship program in 2023? There’s never been a better time!
We focused a good bit on the topic this year and will continue to explore and provide resources for churches looking to address the new normal of decreasing attendance and share of charitable giving. If you’re ready to create momentum around stewardship, this is the first step.
Before you begin any initiative, it’s critical to set goals and establish baselines. Where are you starting from? Where do you want to go? How will you define success?
Identifying fixed reference points to measure and compare your program’s progress will allow you to assess and improve its performance over the course of the year (and beyond).
In our 2022 survey, we discovered that nearly 25% of both large and smaller church respondents don’t track generosity trends. This is like trying to steer a ship without a compass.
Tracking generosity trends can help your church not only budget and plan for the future, but also provide insight into shorter-term trends.
Ahead of your stewardship planning session, gather the following data:
A few best practices to follow as you track these metrics include:
If your current system has trouble providing these metrics, consider Vision2. Send us your questions.
Related:
What’s the Difference in Stewardship and Generosity?
Why Churches Should Prioritize Stewardship Over Generosity
Every Little Bit Helps: The Role of Microdonations in Stewardship Efforts
In a church, at its most organic, donor engagement describes a relationship: Keeping your givers connected to the Body.
We’ve recently been discussing the difference between stewardship and generosity. In a nutshell:
Managing church offerings and tithes used to mean simply collecting cash and checks in an offering plate, counting it manually, then depositing it at...