5 Reasons People Don’t Want to Create an Account to Give to Your Church
When it comes to eCommerce, about 30% of customers abandon a site when they are forced to create an account (sometimes before they can even start shopping).
It’s a good bet many of those customers feel the same way about giving online.
But why do they feel this way? And why should you care?
Read article
By Gina Calvert
3 Must-Have Features of a Good Giving Experience
Your online giving experience (how the process of giving a gift looks and feels to givers) can connect givers more deeply to their church. OR it can cause them to press pause on their gift.
What does it take to make an online giving experience feel rich and inviting? What leaves givers feeling connected to their church, and not like they've just paid a bill?
Read article
By Gina Calvert
