mandatory account creation

When it comes to eCommerce, about 30% of customers abandon a site when they are forced to create an account (sometimes before they can even start shopping). It’s a good bet many of those customers feel the same way about giving online. But why do they feel this way? And why should you care?

Giving is an act of worship. It should not be frustrating. It should not end in giving up on a gift due to multiple sign-ons, mandatory account creation, glitchy forms and a generally non-personal, non-engaging experience. And that's just a few of the ways a giving platform turns givers away.