third-party redirect

Giving is an act of worship. It should not be frustrating. It should not end in giving up on a gift due to multiple sign-ons, mandatory account creation, glitchy forms and a generally non-personal, non-engaging experience. And that's just a few of the ways a giving platform turns givers away.

By their very presence, third-party giving solutions can feel uncomfortable to your givers. But their practices can have an even worse effect. It begs the question: Should givers even see your third-party giving vendor? Here's one reason they should not.

Your online giving experience is, essentially, the way giving a gift makes your givers feel. It's about the look, the ease (or lack thereof) of completing the gift, how secure it feels, and how connected it makes them feel to their church. You could say it's the overall vibe. Studies show that as much as 83% of gifts are abandoned on charitable websites. Curious to know what traits do this?

Technology built for the church doesn’t always serve your givers or your staff as you'd like. Pondering this brought to mind the 10 commandments, the original divine standard for how to relate to God and one another. So we created a tongue-in-cheek list of 11 Commandments of Online Giving

Insanity is letting your giving platform take givers away from your site and expecting that not to impact giving.

Whisking givers to a third-party to complete their gifts can be scary. It is a leading cause of gift abandonment. Does your platform do this?