By Gina Calvert

The #1 Online Giving Question Google Can’t Answer

Google processes more than 40,000 queries per second, or 3.5 billion searches per day. Each search returns millions of answers, some not even remotely close to what you’re looking for. (And before you know it … there goes an hour of your time.)

On Google and in life, asking the right questions is often the most direct path to the answers we need. But finding the right questions can be, in itself, a journey.

What Kind of Questions Do You Ask?

We can ask, “How do I do X?” (with X being a thing you already know exists). Now, it’s good to envision the desired outcome. But this approach can restrict your search to your existing knowledge of the questions and answers. It will often deliver a narrower scope of results.

The most exciting inventions, discoveries and endeavors often start with “What if there was a way to do Y? (with Y being a new outcome you’ve never heard of, only imagined).

If you want to go that route, start with your pain points. Unresolved pain has a way of forcing us off the beaten path to explore new solutions we didn’t know existed. To question the status quo. To seek out the visionaries who are trying to solve for Y (new), not just settling for X (old).

The Right Online Giving Questions to Ask

In the world of online giving, it’s not always easy to know which questions to ask and to make sense of the answers you get.

Ultimately, the right question is How is your product different? If you ask enough vendors this question, the answer will start to emerge. You’ll hear the differences. You’ll hear the ones who asked themselves if something different was possible when they created their platform.

Vision2 Solves for “Why Not?”

We asked the questions, “What if there was a way to…?” and, most importantly, Why not? The result was Vision2’s comprehensive giving solution that operates differently than every other solution.

If you’re just starting out on the journey of exploring ways to solve your online giving pain, start by downloading our new resource, Giving Growing Pains, a before-and-after case study of the typical Vision2 client.

It’s about an Executive Pastor whose questions helped him transform something he didn’t even know was broken. He learned that, as Martin Luther King said, “It is in starting with the first step that other steps become clearer.”

For the answers to dozens of specific online giving questions you wouldn’t think to ask, view our Vision2/PushPay comparison.