Church Giving and Stewardship Blog | Vision2

Why Does Every Sermon Start with a Picture? - Vision2

Written by Gina Calvert | December 18, 2019

Why does every sermon start with a picture or story ... and what does that have to do with online giving?

Givers Are Visual

Your givers’ attention spans were shaped by singing, dancing letters and numbers.

Long before Sesame Street, Jesus understood that we learn best and connect more deeply through stories and imagery. He wasn’t the first influencer to use word pictures to connect his audience to deeper truths–and he certainly won’t be the last.

Today, the communication trend has been visually ramped up in every sector with astounding quantities of photography, animation, and video. Your givers are participants in more than one billion hours spent watching YouTube every day.

How can churches leverage this trend for the financial support of the kingdom?

When it comes to growing stewardship and participation in ministry opportunities, most churches miss a fundamental opportunity to use a tool they already have in place to:

  • Calm giving anxiety (most givers are concerned about finances)
  • Tap into givers’ deep need to make an impact in the world
  • Visually demonstrate the impact of their gifts
  • Inspire givers to get involved in more ways than just financially
  • Satisfy givers’ need to have options

All of these are solved when givers can see the impact their gift will have.

How Vision2 Giving Pages Demonstrate Impact

Learn how easy it is to engage all of these opportunities with one easy move.

Vision2 lets you present your ministry opportunities and designations in "Give Stories" that givers can browse and search through, click on to learn more and give without returning to the home page.

We'd love to show you how it works. Reach out today!