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Gina Calvert

red stick figure climbing a ladder made of dollar bills

3 min read

The Fascinating Value of Ask Ladders in Increasing Generosity

Ask ladders are dynamic groups of suggested donation amounts presented to givers in an online giving experience. Also called personalized ask ladders, ask strings, ask arrays/amounts, or giving/gift...

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busy highway interchange

1 min read

How to Easily Track the Source (and Details) of Each Gift You Receive

To track the source of gifts is a little like taking a road trip: There are many routes to your destination.

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2 min read

6 Ways to Pour Into Your “Giving Leaders”

Leaders are often neglected. By nature, they’re not squeaky wheels -- they’re the grease that keeps the wheels running smoothly.

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2 min read

Plaid Lawsuit? 5 Ways Your Giving System Should Protect Your Givers’ Data

The 2022 Plaid lawsuit heightened concerns that churches and givers have about the security of online giving. We have those same concerns!

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devastated man sitting in shower clothed looking at papers

1 min read

Can you spot the hidden cries for help in your church giving data?

Did you know that your church giving data can alert you to challenges and changes in your givers’ lives?

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transformation depicted by a tree dead on one half, green on the other half

2 min read

Don’t Let a Vendor Keep You From Switching to a Better Giving Solution

How do you know when it’s time to leave your online giving vendor?

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2 min read

6 Facts to Bring to Your Church Mobile App Discussion Meeting

An important first step in an app discussion involves identifying expectations. What do you want to your mobile app to do for you? Naturally, you...

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2 min read

3 Ways to Say “Thank You for Your Gift” More Personally

What does it mean to do something personally? In our daily lives, it could mean:

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2 min read

Old Guard or New Kids on the Block: Which is Best for Online Giving Technology?

“Best” is usually in the eye of the beholder, but the kind of technology adopter you are informs your perspective -- and your outcomes.

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a man pondering a decision

2 min read

5 Reasons People Don’t Want to Create an Account to Give to Your Church

When it comes to eCommerce, about 30% of customers abandon a site when they are forced to create an account (sometimes before they can even start...

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