Most churches use a giving software to accept and track online gifts. But can your system track ALL these details?
The software captures the donor information and creates a record of it. Some solutions, such as Vision2, can also automate the processing of any offline gifts (checks, case, money orders) and even keep track of in-kind gifts, like cars, stock, jewelry, etc. That means all donors and donations are included in a database for later retrieval.
At a minimum, you’ll need to track donor names, contact information, gift amounts and dates. You can also track what each donation is used for. This basic information is needed for givers’ tax records or year-end statements. But there’s much more you can do with donation data.
Some churches like to understand everything they can about their donors’ giving behavior and where the gifts originated from. This includes:
Vision2 can also easily track these “channels” of giving. This information helps you put giving opportunities where your givers are. You can improve poorly performing channels or more widely promote the ones that people seem to use more often.
You might also learn where something is creating a barrier. For example if you see that people are coming to your website’s giving page to give a gift, but fail to leave one, you would want to find out why. What is happening that makes them change their mind? (Hint, it might be your choice of giving software).
Frequency is perhaps the strongest indicator of your givers’ commitment to God and to your church. We find that givers fall into several predictable categories of giving frequency, including:
Giving software should be able to segment your givers by frequency and allow you to customize your gift acknowledgements to match. Learn more about how to nurture givers by knowing their giving frequency.
Many churches have little visibility into the true state of their giving. Your giving data has the power to reveal what’s really going on and where it’s heading. For example, if a high percentage of your giving comes from a small percentage of older folks, this could leave you in a serious bind as they grow even older, or if one or more decided to leave.
What about your percentage of lapsed givers? If the rate of consistent givers who are lapsing is on the rise, it’s important to explore what’s going on in the congregation. Or how can you grow your recurring giving rate? That segment of giving enables you to stabilize your budget, forecast and plan.
Your intuition or guesswork will never be a match for actual data. Most churches are quite surprised when they begin to track not only donations, but to see overall giving trends in their church.
Keeping track of donations has an even more important use than all the benefits we’ve discussed here.
By far the most valuable reason to access your giving data is being able to better minister to your congregation.
Sudden lapsed giving, for example, can be a warning sign that a family is in crisis and needs ministry attention.
Check out A Ministry First Approach to Generosity: 26 Tactics for Using Giving Data to Better Serve Your Members.
Vision2 presents tracked donations in multiple ways:
Ready to see how easy Vision2 makes it to track donations (and so much more)? Reach out with your questions.